Google testing a new kind of Ad

According to the NY Times, Google is testing in a new ad idea where the advertiser only pays Google when the ad spurs a consumer to take an action, be it purchasing a product, subscribing to a newsletter or even ask for more details about a product or a service.

The pay per click method has proven it’s value but it still has many flaws that Google seem not to overcome. Click farming still plagues the Ad business and has become very frustrating for advertises that spend thousands or even millions of dollars in Google Ads. With this new ad idea, Google seems to introduce a more fair ad system, still they say that that cost-per-action program won’t replace Ad Words, instead it will figure in publishers’ Web sites and essentially creating its own affiliate marketing network. Though this isn’t a new market, Google’s entering might bring more advertisers into it.

[tags]Google, Ads, Adwords, Cost-Per-Action[/tags]

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