Sony is taking some baby steps concerning their PSP marketing strategy. Last month Sony redesigned the PSP Connect Portal so it could be browsed with the PSP browser and added more downloads. Today I noticed that the Official European PSP Store is now open. This site features game demos for the PSP (LocoRoco and World Tour Soccer) and most of the content that is available through Yourpsp.com, all this with a shopping cart mechanism which indicates future content will be paid. So far it’s looking good, let’s see if Sony can innovate this time and give some hope and life to the PSP.
[tags]Sony, PSP, Playstation, Store, Connect[/tags]
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